Definition of Every Metric on the Dashboard
Views
Every page view event recorded by every user. Includes if the user refreshed the page, or navigated back to it.
People/Visitors
Unique sessions. Sessions are reset at midnight UTC every night. A user coming back after this time will be counted again.
Realtime
Pages and referrers in the last 15 minutes.
Average Time on Site
The median session length.
Page
The unique domain and path combination that comprises a unique page.
Time
This is the median time a user spent on this page, in hours:minutes:seconds.
Scroll
This is the scroll depth.
It is calculated as bottom of the viewport divided by the total page height, in pixels.
This means that, for example, a page height of 1000 pixels, where the initial above the fold is 300 pixels, will show a scroll depth of 30%.
Entries
This is number of times this page was the first page in a user's session.
Exits
This is the number of times this page was the last page in a user's session.
Views
The number of non-unique times this page was viewed.
Domain
The hostname that was recorded. Useful for when Glass is installed across multiple domains or subdomains and cross-domain tracking.
Referrer
The referring website by session. Many websites do not publish referrer details.
Next Page & Prev Page
When a page filter is enabled, this shows the flow of traffic before and after this page.
Device Type
One of:
- Desktop
- Phone
- Tablet
This data is collected by navigator.userAgent.
Browser
One of:
- Edge
- Chrome
- Firefox
- Safari
- Internet Explorer
- Opera
- Unknown Browser
This data is collected by navigator.userAgent.
Countries
The country the visitor originated from.
This is IP geolocation data provided by Cloudflare's network.
External Links
These are individual click events recorded on external links.
UTM Campaign Tags
Campaign, Source, Medium, Content & Term
These are the UTM tags, analogous to the same UTM tags introduced by Google Analytics. These represent the sessions with these tags.