Paid Advertising Tracking
Glass can automatically tag traffic from paid advertising sources.
Glass does this by detecting the 'Click ID' that many large networks provide.
IDs & Ad Networks that Glass Detects#
| Parameter | Platform |
|---|---|
| gclid | Google Ads |
| dclid | Google Display Network |
| fbclid | |
| msclkid | Microsoft Ads |
| ttclid | TikTok |
| twclid | X / Twitter |
| li_fat_id | |
| epik | |
| rdt_cid | |
| ycid | Yahoo |
| yclid | Yandex |
| dicbo | Outbrain |
| tblci | Taboola |
| auctid | Teads |
| awclid | Amazon Ads |
| ef_id | Adobe Advertising |
| vgo_ee | ActiveCampaign |
| __s | Drip |
| _kx | Klaviyo |
| mc_cid | Mailchimp |
| __hssc | HubSpot |
Glass does not store the click ID.