Glass vs Google Analytics

Usability & Insights

 Google Analytics 4 is a powerful product, built within the confines of Google.  The challenge is that GA4 is fundamentally a data ingestion tool.  GA4's analysis and reporting is technically challenging, and this means that marketers and content creators find it difficult to get simple, actionable insights as to what is working on their website, and what needs improvement.  As an example, getting a list of the top 50 pages on your website by traffic requires creating a custom report using Looker Studio, connected to Google Analytics.  Glass reduces the friction by answering - "what are users doing on my website?" - without sacrificing their privacy.  Glass bridges the gap between simple web analytics platforms such as Fathom and Plausible (two amazing products we recommend), Google Analytics, and usability-focussed products such as Hotjar and Crazy Egg, all while being built with modern privacy frameworks in mind. 

Using Glass Analytics & Google Analytics Together

 You can run Google Analytics and Glass Analytics together on the same website and track statistics in both platforms. 

Using Google Tag Manager with Glass Analytics

 Glass is fully compatible with Google Tag Manager. 

Monitoring Paid Advertising with Glass Analytics

 Glass Analytics supports the monitoring of paid ad campaigns through its UTM tracking.  Tag campaigns in exactly the same way as you would in Google Analytics.  Glass will automatically pick up already set-up UTM tags; no changes necessary. 

Data privacy, Google Analytics, and Glass

 Google Analytics 3 ended due to its incompatibility with privacy frameworks such as GDPR, and Google introduced Google Analytics 4 as a replacement.